CEOs/CMOs of Chicago-area B2Bs frequently need a Creative Strategist with heavy tech industry experience to solve lead generation messaging challenges.  The secret is the missing link. See below.

To accelerate growth…

articulate your overall value proposition,

then differentiate.

As a Strategist I help Chicago-area B2B smb with the planning & creativity to truly differentiate!

Need help planning your next move? 


I’ve applied “big idea” strategies to startups and billion-dollar businesses, and I can do it for you and your clients. See introductory offer below.

The secret is using the Missing Link

Today’s B2B marketers and digital ad marketing firms need a “link” connecting the best of traditional messaging marketing with cutting-edge digital/social media marketing.
That link is Keith Bates


The “missing link” lies in creating relevant content messaging, distributed via digital media to generate feedback for creating even more relevant content messaging.

Prominent clients my agency served as a Marketing Strategist. Click for the full list.

AAR Corp, Boeing Computer, Borg Erickson Corp., Chamberlain Corp., Colt Industries, Eolas Technologies, Ethiopian Airlines, General Binding Corp., IBM, Kitchens of Sara Lee, KPMG, Lakeview Technology, Lansa, Lawson, Napersoft, NOVARRA, Pansophic, Peace Corp (U.S.), Peat Marwick, Pitney Bowes, Price Waterhouse, Rand McNally, SPSS, U.S. Army Recruiting, VASCO Data Security, Wheels, Zenith Electronics


To accelerate sales without changing your product calls for bright ideas. That’s what we sell as a freelance marketing strategist.
See more:

To build a fire under your messaging…

Articulate your overall value proposition, then differentiate!

According to Geoffrey Moore, in his book Crossing the Chasm, he states that the value proposition is derived from the perfect blending of product, customer, and technology, and results in a compelling reason to buy. But what are the three prioritizing factors behind this compelling reason to buy?


Enabling a capability that provides a dramatic competitive advantage;

Radically improving productivity;

Significantly reducing current total overall operating costs.

I can help with all three.

To achieve your goals we do heavy thinking and strategic planning.


A major new entry to the world of strategizing can be found on our Blue Ocean “Positioning” services page where we show you how to apply the blue ocean concept that makes your competitors irrelevant.


Keith Bates as a Creative Strategist

Whether your media plan is digital or traditional is almost irrelevant…it’s the message that counts…the message of differentiation and persuasion that is built on core intelligence and theme/image standards. This is the world of Big Ideas that Creative Strategists control. Clients see people as consumers first. Creative Strategists see consumers as people first. It’s their job to bring imagination, insight, and intuition to the development of the marketing messages that resonate with prospects…which change the attitudes that lead to changes in beliefs and behavior. As a Creative Strategist Keith has built award winning sales/marketing plans for hundreds of B2B tech vendors. See more:

Keith Bates lightning bolts have driven billions in tech sales.

What’s keeping you from grabbing a bigger market share?

One bright idea probably! For giants we’ve pushed their sales into the billions. For small to mid size clients we’ve helped them achieve millions. Value innovation is the challenge. My goal is to position clients to their markets in such a way as to make their competitors irrelevant. One way to explore is through the Blue Ocean concept, either their strategy, or my positioning. There are others.


A parting thought, compliments of…

Why is it that some agencies do top-notch strategic work for their clients, but have a hard time doing it for themselves? Always crunched for time, agencies are prone to falling back on language that is a bit too broad, a bit too generic, and a bit too safe when it comes to their brands. The ability to spell out what makes your agency special is critical for new business, and they have the talent needed to pull this off. So why is it that so many agencies appear to be interchangeable?

For the rest of the story read: How to Perform an Agency Brand Audit to Improve Your New Business Results

Contact Keith Bates

Keith Bates & Associates, Inc.
4319 N. Lowell Avenue Chicago, IL 60641