Need to build a fire under your Ad Agency, or your B2B biz?

Call Keith Bates, Freelance Creative Strategist,
to act as your missing link* for growth and profits.

Today’s B2B marketers and start-up marketing firms need a link connecting the best of traditional advertising with today’s digital marketing. *That missing link is a Creative Strategist — Keith Bates — for developing Planning (research, strategy, creative)…
and coordinating its execution via digitally oriented resources.


Prominent clients my agency served as a Marketing Strategist. Click for the full list.

AAR Corp, Boeing Computer, Borg Erickson Corp., Chamberlain Corp., Colt Industries, Eolas Technologies, Ethiopian Airlines, General Binding Corp., IBM, Kitchens of Sara Lee, KPMG, Lakeview Technology, Lansa, Lawson, Napersoft, NOVARRA, Pansophic, Peace Corp (U.S.), Peat Marwick, Pitney Bowes, Price Waterhouse, Rand McNally, SPSS, U.S. Army Recruiting, VASCO Data Security, Wheels, Zenith Electronics

Creative Strategist

Keith Bates as a Creative Strategist

Whether your media plan is digital or traditional is almost irrelevant…it’s the message that counts…the message of differentiation and persuasion that is built on core intelligence and theme/image standards. This is the world of Big Ideas that Creative Strategists control. Clients see people as consumers first. Creative Strategists see consumers as people first. It’s their job to bring imagination, insight, and intuition to the development of the marketing messages that resonate with prospects…which change the attitudes that lead to changes in beliefs and behavior. As a Creative Strategist Keith has built award winning sales/marketing plans for hundreds of B2B tech vendors. See more:

Keith Bates lightning bolts have driven billions in tech sales.

What’s keeping you from grabbing a bigger market share?

One bright idea probably! For giants we’ve pushed their sales into the billions. For small to mid size clients we’ve helped them achieve millions. Value innovation is the challenge. My goal is to position clients to their markets in such a way as to make their competitors irrelevant. One way to explore is through the Blue Ocean concept, either their strategy, or my positioning. There are others.


A parting thought, compliments of…

Why is it that some agencies do top-notch strategic work for their clients, but have a hard time doing it for themselves? Always crunched for time, agencies are prone to falling back on language that is a bit too broad, a bit too generic, and a bit too safe when it comes to their brands. The ability to spell out what makes your agency special is critical for new business, and they have the talent needed to pull this off. So why is it that so many agencies appear to be interchangeable?

For the rest of the story:

Contact Keith Bates

Keith Bates & Associates, Inc.
4319 N. Lowell Avenue Chicago, IL 60641

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