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We can lend wings to your marketing, and spurs to your sales.

 

From 1970 through 2000
Keith Bates & Associates, Inc. was acknowledged as one of the most widely experienced high tech ad agencies in America,
serving the marketing communications
needs of more than 150
software and services
companies.
Since 2000 we have been
primarily in the growth
consulting business with a focus on social media.

 

Alliance Partners
30+ years in the marketing of high tech products and services has enabled Keith to develop countless valuable relationships that compliment his own skills. The companies are available to Keith Bates’ clients when their specialized skills are required to complement the services available directly from Keith. They also serve as backup organizations for those times when Keith is not available, and for clients whose sole needs are best served directly by the alliance partner’s specialized skills.

Major Strengths of our alliance partners include website developers, direct marketing experts, analytics pros, branding consultants, and public relations assistance as part of
word of mouth practitioners

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About Us


                      Keith Bates

Keith Bates has a track record of entrepreneurial efforts and high tech ad agency management spanning more than 30 years. The business model of the ad agency was primarily that of a strategic planning boutique supported by award winning creative execution.

During this same period Bates also founded a high tech PR firm, a software company focused on the Ag market, an international travel information services company. Two years ago he launched a social network, like Facebook, only focused on adventurers (www.myadventures.com)

He has been a communications consultant to companies ranging from such industry giants as Boeing, Computer Associates, IBM, JD Edwards, KPMG, Lawson, SPSS and Zenith Data Systems to dozens of VC and angel funded startups.

In 2000 the agency was restructured as a consulting group to perform as coach-troubleshooters and project managers to corporate management. The mission --to act as marcom mentors or consultant CMOs to help senior management drive revenue by accelerating the execution of rapid growth business building strategies.

The thrust of Keith’s services today lie principally in providing solutions to the challenges of reengineering a company’s marketing communications and branding processes so as to coordinate all new business activities into a single cohesive communications strategy – one that is based on a powerful differentiating message that speaks to the market with a single voice. Plus the training of sales and marketing to work together effectively.

The Bates agency’s competitive advantage stems from creative skills, strategic planning expertise, sensitivity to communications issues, and an ability to translate complex ideas and technologies into easily understood and appealing product attributes. Walls full of awards (given for achieving sales levels, not clever aesthetics) testify to their effectiveness.

Bates pioneered the development of the Marcom Engine in 1993 bringing to the B2B sales and marketing environment an easily understood and manageable business process to replace the traditionally inconsistent random task approach to Marcom management. The Marcom Engine successfully blends the disciplines of Business Process Reengineering and Integrated Marketing Communications as well as concepts from the Chasm Companion.

The strengths he brings to the development of business building strategies include market and product assessment, message development, expertise in the development of positioning strategies, branding experience, and long years of experience with accelerated contagion, exemplified by his 90-Day Blitz. He was a charter member of WOMMA and wrote a book on the topic entitled Embedded Word of Mouth Drives B2B Lead Generation.