by cmgadmin | May 14, 2019 | Advertising, Creativity, Marketing Communications, SEO, Social Media Marketing
IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. For CEOs, CMOs in need of an Ad Agency, or a MarTech firm. Do this first… Accept the fact that traditional ad agencies often lack the consulting expertise to develop positioning and differentiation strategies while...
by cmgadmin | Apr 18, 2018 | Advertising, Creativity, Marketing Communications, SEO, Social Media Marketing
IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. For CEOs, CMOs in need of an Ad Agency, or a MarTech firm. Do this first… Accept the fact that traditional ad agencies often lack the consulting expertise to develop positioning and differentiation strategies while...
by cmgadmin | Apr 3, 2018 | Advertising, Creativity, Marketing Communications, SEO, Social Media Marketing
IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. There’s inherent drama in every product! Your job is to dig for it, and embrace it! Creative Strategists are embracing a new dimension. More than imaging they’re about inspiring action! You must activate people… or...
by cmgadmin | Mar 5, 2018 | Advertising, Creativity, Marketing Communications, SEO, Social Media Marketing
IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. Joe Pulizzi says “Kill Marketing”. Not a bad idea! Traditional marketing efforts today consume revenue. What if there were a way to kill traditional marketing and replace it with marketing efforts that generate revenue…...
by cmgadmin | Feb 19, 2018 | Advertising, Creativity, Marketing, Marketing Communications, Sales, SEO, Social Media Marketing
IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. To generate leads you first have to get in the door. If you’re a history buff you probably know all about the Trojan Horse. But for the rest of you here’s a short summary from Wikipedia: “Trojan Horse is a tale from...
by Keith Bates | Feb 12, 2018 | Advertising, Creativity, Marketing Communications, SEO, Social Media Marketing
IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. You either stand out, or you fade into the background All it takes is a competing product that’s much more highly visible in the market to kill your brand. Doesn’t have to be bigger or better, just a lot more visible in a...