Search Like a Hawk
IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. For CEOs, CMOs in need of an Ad Agency, or a MarTech firm. Do this first… Accept the fact that traditional ad agencies often lack the consulting expertise to develop positioning and differentiation strategies while...
There’s inherent drama in every product! Your job is to dig for it, and embrace it!
IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. There’s inherent drama in every product! Your job is to dig for it, and embrace it! Creative Strategists are embracing a new dimension. More than imaging they’re about inspiring action! You must activate people… or...
Like Phoenix Marketing Must Die to Live Again
IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. Joe Pulizzi says “Kill Marketing”. Not a bad idea! Traditional marketing efforts today consume revenue. What if there were a way to kill traditional marketing and replace it with marketing efforts that generate revenue…...
To generate leads build a Trojan Horse assuming your conscience doesn’t bother you
IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. To generate leads you first have to get in the door. If you’re a history buff you probably know all about the Trojan Horse. But for the rest of you here’s a short summary from Wikipedia: “Trojan Horse is a tale from...
To Accelerate Sales, Differentiate or Die
IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. You either stand out, or you fade into the background All it takes is a competing product that’s much more highly visible in the market to kill your brand. Doesn’t have to be bigger or better, just a lot more visible in a...
Keith Bates has enjoyed a lifelong, around the world, passion for helping people communicate whether it was school buddy book reports or his former ad agency client’s marketing. Keith is different.
A content writer/strategist’s ability lets them see things others don’t. Keith learned early in life that provocative content and imaging were required to change attitudes and beliefs.
This skill came in handy with Keith’s more than 200 clients over the years, most of them software vendors, who found the requirement of translating developer language to end user language pretty challenging.
And today we have a new challenge, only it’s not inventor vs. end user but messaging vs. media. It’s OK to add digital media complexity for message distribution, but not for messaging requirements.
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