It’s time Social Media marketing was put in its place!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 3, 2017 What counts is the message, not the media. It’s time Social Media marketing was put in its place! It’s true. Social Media is valuable, but simply as a...
Intrigue plus information are required for site entry!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 26, 2017 Intrigue plus information are required for site entry! In 7 words or less why should I enter your site? Remake from a Creative Strategist Strong,...
What’s keeping you from grabbing a bigger market share?
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 19, 2017 What’s keeping you from grabbing a bigger market share? One bright idea probably! For giants we’ve pushed their sales into the billions. For small to...
My mission is to correct the damage done byMcLuhan and his followers.
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 8 2017 Marshall McLuhan was wrong. Dead wrong. My mission is to correct the damage done by McLuhan and his followers. In 1964 he said “The medium is the...
Keith Bates has enjoyed a lifelong, around the world, passion for helping people communicate whether it was school buddy book reports or his former ad agency client’s marketing. Keith is different.
A content writer/strategist’s ability lets them see things others don’t. Keith learned early in life that provocative content and imaging were required to change attitudes and beliefs.
This skill came in handy with Keith’s more than 200 clients over the years, most of them software vendors, who found the requirement of translating developer language to end user language pretty challenging.
And today we have a new challenge, only it’s not inventor vs. end user but messaging vs. media. It’s OK to add digital media complexity for message distribution, but not for messaging requirements.
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