Successful Marketing depends more on the Message than the Media.
IT’S THE MESSAGE, NOT THE MEDIA, THAT COUNTS. JANUARY 22, 2018 Do your products live up to your marketing promises? Or are you perceived as a wolf in sheep’s clothing? Successful Marketing depends more on the Message than the Media. Marshall McLuhan was wrong....
Stories That Move The Movement
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! December 11, 2017 Stories That Move The Movement Created by my good friend and brilliant writer Gordon Hochhalter, March 21, 2017. For more of Gordon’s heavy thinking...
Rwanda, where I was attacked years ago, is now a world of cheap, fast, technology
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! December 4, 2017 Rwanda, where I was attacked years ago, is now a world of cheap, fast, technology I went to see Dian Fossey, savior of the mountain gorillas, but she...
Need a hand out? How about the secret of powerful SEO-Content copywriting?
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 20, 2017 Need a hand out? How about the secret of powerful SEO-Content copywriting? I made a living writing copy for many years before “search” was invented....
Keith Bates has enjoyed a lifelong, around the world, passion for helping people communicate whether it was school buddy book reports or his former ad agency client’s marketing. Keith is different.
A content writer/strategist’s ability lets them see things others don’t. Keith learned early in life that provocative content and imaging were required to change attitudes and beliefs.
This skill came in handy with Keith’s more than 200 clients over the years, most of them software vendors, who found the requirement of translating developer language to end user language pretty challenging.
And today we have a new challenge, only it’s not inventor vs. end user but messaging vs. media. It’s OK to add digital media complexity for message distribution, but not for messaging requirements.
Get a FREE creative assessment of your site vs. competitors. Study download.