How to avoid getting lost in the crowd!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 6, 2017 Ever feel like your marketing message is not standing out from the crowd? The obvious answer is differentiation. But this comes in several forms...
Joe Pulizzi wants to Kill Marketing. Maybe that’s not a bad idea!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 2, 2017 How about changing marketing costs to a revenue stream? Joe Pulizzi wants to Kill Marketing. Maybe that’s not a bad idea! Traditional marketing efforts...
Introducing two approaches to achieving “fame” for your products…
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 30, 2017 Wouldn’t you like marketing to make your product famous? Introducing two approaches for achieving product “fame”. Creativity stands out in the crowd...
Marketing success is a simple two step process
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 26, 2017 Success in marketing is a relatively simple two step process… The first step in planning is the big step. So pick a good Strategist! Introducing...
Keith Bates has enjoyed a lifelong, around the world, passion for helping people communicate whether it was school buddy book reports or his former ad agency client’s marketing. Keith is different.
A content writer/strategist’s ability lets them see things others don’t. Keith learned early in life that provocative content and imaging were required to change attitudes and beliefs.
This skill came in handy with Keith’s more than 200 clients over the years, most of them software vendors, who found the requirement of translating developer language to end user language pretty challenging.
And today we have a new challenge, only it’s not inventor vs. end user but messaging vs. media. It’s OK to add digital media complexity for message distribution, but not for messaging requirements.
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