GROWTH ACCELERATOR / PROVEN WITH OVER 200 CLIENTS

FOR CHICAGO’S GROWTH ORIENTED B2B TECH COMMUNITY

Marketing Technology Innovations demand a USP*

 

REVENUE STREAM NOT GROWING FAST ENOUGH?

Don’t have a *Unique Selling Proposition?

Our ability to build a USP for clients is our USP!

The puzzle of selling digital disruption technology can be solved with a USP*

IS YOUR LEAD-GEN STRATEGY MISSING A PIECE?

Don’t have a *Unique Selling Proposition?

Our ability to build a USP for clients is our USP!

Don’t have a *Unique Selling Proposition?
Our ability to build a USP for clients is our USP!
 REVENUE STREAM
NOT GROWING FAST
ENOUGH?
Marketing Technology Innovations demand a USP*
  Our ability to build a USP
for clients is our USP!
Don’t have a *Unique Selling Proposition?

IS YOUR LEAD-GEN STRATEGY
MISSING A PIECE?

The puzzle of selling digital disruption technology can be solved with a USP*

Sign up for a FREE Marketing Plan Strategy assessment. Request from Keith at keithbates@kbates.com

Sign up for a FREE Marketing Plan Strategy assessment.

Request from Keith at keithbates@kbates.com

GROWTH ACCELERATOR
PROVEN WITH OVER 200 CLIENTS

FOR CHICAGO’S GROWTH ORIENTED B2B TECH COMMUNITY

Keith Bates, Former Creative Director/CEO, of a multi-million dollar Chicago ad agency. 20 years of support to 200 tech vendors. Member of ITA since its founding.

Keith Bates, Former Creative Director/CEO, of a multi-million dollar Chicago ad agency. 20 years of support to 200 tech vendors. Member of ITA since its founding.

About Keith Bates

Whether you’re an ad agency helping clients, or a B2B marketer, your marketing communications strategy has to precede its digital/social media deployment. Planning needs to precede Execution. Planning involves market audits, strategizing, and creative theme/image concepts. Execution is the building of the digital arsenal, its deployment, and a measurement of its impact on your market. We do Planning…and work with MarTech groups for Execution, because creativity and data together produce revenue.

If you’d like to be spared the heavy costs of hiring a major consulting firm, or a full service ad agency, consider Keith Bates, a freelance Creative Marketing Strategist who can put you on the right path.

For a limited time only Keith is offering local (Chicago-area) companies a FREE assessment of their current marketing strategy requirements
If interested simply submit a short email message on form below.

Endorsements

“I’d simply like to state that over the three years we worked together it became obvious that Keith is a creative genius with a way of assembling complex product presentations that helped J.D. Edwards increase sales by orders of magnitude.”

Ed McVaney, former Chairman J.D. Edwards. Since acquired by Oracle…See More:

Creativity---Artist-Collage

The challenge for marketing creativity is to overpower, or alter, the belief cluster (sometimes referred to as the bullshit factor) that delays a prospect’s desire to purchase what you’re selling. Attitude changes occur through changes in brain chemistry … so think of yourselves, not as product managers but as chemists… working on penetration and retention. Hollow pipes/conduits (social media) require messaging content …or they are worthless.

Keith Bates as a Creative Strategist

Whether your media plan is digital or traditional is almost irrelevant…it’s the message that counts…the message of differentiation and persuasion that is built on core intelligence and theme/image standards. This is the world of Big Ideas that Creative Strategists control. Clients see people as consumers first. Creative Strategists see consumers as people first. It’s their job to bring imagination, insight, and intuition to the development of the marketing messages that resonate with prospects…which changes the attitudes that lead to changes in beliefs and behavior. As a Creative Strategist Keith has built award winning sales/marketing plans for hundreds of B2B tech vendors. See more:

Keith Bates as a Creative Strategist

Whether your media plan is digital or traditional is almost irrelevant…it’s the message that counts…the message of differentiation and persuasion that is built on core intelligence and theme/image standards. This is the world of Big Ideas that Creative Strategists control. Clients see people as consumers first. Creative Strategists see consumers as people first. It’s their job to bring imagination, insight, and intuition to the development of the marketing messages that resonate with prospects…which changes the attitudes that lead to changes in beliefs and behavior. As a Creative Strategist Keith has built award winning sales/marketing plans for hundreds of B2B tech vendors. See more:

Keith Bates lightning bolts have driven billions in tech sales.

What’s keeping you from grabbing a bigger market share?

One bright idea probably! For giants we’ve pushed their sales into the billions. For small to mid size clients we’ve helped them achieve millions. Value innovation is the challenge. My goal is to position clients to their markets in such a way as to make their competitors irrelevant. One way to explore is through the Blue Ocean concept, either their strategy, or my positioning. There are others.

 

Contact Keith Bates

Keith Bates & Associates, Inc.
4319 N. Lowell Avenue Chicago, IL 60641
keithbates@kbates.com
773.205.7992
www.kbates.com