Keith Bates Blog

NEED TO STAND OUT IN YOUR MARKET?

Maybe your website is sending the wrong message!

September 26, 2017

Intrigue plus information are required for site entry!

In 7 words or less why should I enter your site?

Remake from a Creative Strategist

Strong, meaningful, relative graphics and emotion related messaging are keys to acquiring entry to your website…and continuing into powerful, action provoking content! 

 

Bland websites put people to sleep, encouraging them to move on.

A study done by Google a few years ago showed that people would wait no longer than 2 seconds to find the content in front of them sufficiently provocative to keep reading. Then they redid the test recently…the new waiting time is two tenths of a second! How does your site qualify!  (Small example above is from www.yello.com. Large example is from www.kbates.com )

Take another look at your website creative strategy, which frequently acts as the basis for ALL your content…

In today’s continually expanding multi-channel, multi-media world my clients’ marketing stories are beleaguered by competitive messages coming from every direction. Clever messages, brilliant messages. However, most of them don’t stick. How do I make my client’s messages stick? How can I help them render competitors irrelevant? The answer is easily projected but not easily accomplished…move from “two dimensional” messaging to “three dimensional” action. Produce messages that inspire some sort of activity, because action better enables the “penetration of the belief clusters that serve as cognitive dissonance filters”. And action accelerates the pace to “transaction”.

So now, the case for mind altering creativity.

The challenge for marketing creativity is to overpower, or alter, the belief cluster (sometimes referred to as the bullshit factor) that delays a prospect’s desire to purchase what you’re selling. Attitude changes occur through changes in brain chemistry … so think of yourselves, not as product managers but as chemists… working on penetration and retention.

 

Hollow pipes/conduits (social media) require potent messaging content …or they are worthless.

 

For a free copy of “Creativity—the critical gap between Messaging & Media” simply visit www.kbates.com home page for the link.

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Keith Bates has enjoyed a lifelong, around the world, passion for helping people communicate whether it was school buddy book reports or his former ad agency client’s marketing. Keith is different.

A content writer/strategist’s ability lets them see things others don’t. Keith learned early in life that provocative content and imaging were required to change attitudes and beliefs.

This skill came in handy with Keith’s more than 200 clients over the years, most of them software vendors, who found the requirement of translating developer language to end user language pretty challenging.

And today we have a new challenge, only it’s not inventor vs. end user but messaging vs. media. It’s OK to add digital media complexity for message distribution, but not for messaging requirements. 

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Contact me in Chicago: Phone: 773.205.7992 Leave Message: Email keithbates@kbates.com: For in-depth bio LinkedIn.com