Keith Bates Blog

NEED TO STAND OUT IN YOUR MARKET?

Maybe your website is sending the wrong message!

November 20, 2017

Need a hand out? How about the secret of powerful SEO-Content copywriting?

I made a living writing copy for many years before “search” was invented. I’ve always had a passion for writing really clever, thought provoking headlines. But body copy was no big deal. Until Google came along, and then search, and then keywords, etc. And now we have to keep up with Google’s strategy of constantly changing keyword algorithms as they become abused through overuse. But there is help so read more…

I recently received an offer to sign up for an online course labeled “SEO Copywriting Success, Grow Your Business by Driving Targeted Traffic to Clients”.

If you’re a traditional copywriter as I was you will be grateful that there is a way you can pump up the power of your writing, substantially improving the impact of your words on your client’s marketing efforts…while generating a substantially higher billing rate! Just as you use certain words when searching in Google, you can develop the power to create those words that will enable your clients to sell more products. But you need to understand the keyword process and it gets a little tricky. However the results of being successful are typically quite obvious and easily justify your asking for a higher hourly writing rate. It takes a little experience but the major issue is the value of becoming aware of the process.

I studied the email offer for quite a while. I liked the idea of upping my income simply by upping my skills.

It wasn’t the cheapest training program I’d ever encountered…but it was being offered at half price…for a limited time. A couple of days went by. And what’s the big deal anyway, writing is writing.  Well, not quite. Learning SEO to support today’s passion for Content does take some serious thinking, and some serious research into Google, and a fair amount of work before you really get the process down pat.

However, there are several impressive fringe benefits if you really get the hang of it. First, you can justify an increase in your hourly rate, but second, and perhaps of even greater value is the fact that your writing, after applying SEO knowledge to the process, begins to work harder. You clients may notice substantial improvements in response levels, in faster comprehension of the benefits to the products they’re offering…which immediately impacts the boss’s bottom line, and spares you from finding new clients!

Just to touch briefly on some of the issues promoted by SEO pioneer Heather Lloyd-Martin take a look at some of the sessions listed (and edited) which were all taken from her 15 part video. Consider the following headings: SEO copywriting overview and opportunities, how Google works, how writers make the SEO magic happen, your keyword research strategy, using Google’s Keyword Planner, tracking, selecting, and mapping key phrases, headlines and sub headlines, using key phrases throughout the page, titles and Meta descriptions, SEO reviews, web page examples, SEO opportunities galore, attracting SEO clients, and working with SEO clients. Bit of a mouthful. And a lot of hours of listening. But worth it!

There’s a lot to digest, and after I studied the huge, well-loaded site, I signed up, and am now sharpening (my already great) skills. Take a look at www.awaionline.com. American Writers & Artists, Inc. Just touring the site provides a goldmine of info. Try it. You’ll like it.

 

Need a B2B copywriter with SEO-Content writing skills? Send an email to keithbates@kbates.com. I’d be happy to discuss my services.

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Keith Bates has enjoyed a lifelong, around the world, passion for helping people communicate whether it was school buddy book reports or his former ad agency client’s marketing. Keith is different.

A content writer/strategist’s ability lets them see things others don’t. Keith learned early in life that provocative content and imaging were required to change attitudes and beliefs.

This skill came in handy with Keith’s more than 200 clients over the years, most of them software vendors, who found the requirement of translating developer language to end user language pretty challenging.

And today we have a new challenge, only it’s not inventor vs. end user but messaging vs. media. It’s OK to add digital media complexity for message distribution, but not for messaging requirements. 

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