Keith Bates Blog

NEED TO STAND OUT IN YOUR MARKET?

Maybe your website is sending the wrong message!

October 5, 2017

How do polar bears eat penguins? Probably not the way you think!

Build a boring blog and you’re out of business!

The world of marketing is accelerating daily the acceptance of content. It’s every where! And if you have hopes of breaking through the clutter you’d better get creative. Big time!

Engagement is the secret of potent content.

If you don’t turn people on they’ll turn you off. To get people’s attention, and hold it, you need to share with your audience knowledge that’s hard to find anywhere else, you need to be fun, entertaining, and informative. And one of the best ways to hold your reader’s attention is with stories. Favorites are case studies, told in a way your prospects can relate to.

Creativity is the key…

and while message retention is dependent on both words and pictures the use of pictures gives you an edge. Because pictures are far superior to words when it comes to altering the brain chemistry required of both penetration and retention …so if you’re contemplating a boring visual, or an all copy message, you’re in trouble.

Ways to make content more engaging

Excerpts from Michelle Lynn’s interviews for Content Marketing Institute.

  • Get inspired for fresh content by listening in to your audience’s conversations in forums, on Facebook, in your call center, on Twitter —
  • Help them solve their problems, or make life easier or more enjoyable.
  • Tell a story that reaches out and grabs readers.
  • Engaging content will happen naturally if you spend the time to really get to know the people you are trying to connect with.
  • Make it from the prospect’s perspective and make it timely
  • It doesn’t matter how well written your content is if readers aren’t emotionally involved in what you have to say.

For a free copy of “Creativity—the critical gap between Messaging & Media” simply visit www.kbates.com home page for the link.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Keith Bates has enjoyed a lifelong, around the world, passion for helping people communicate whether it was school buddy book reports or his former ad agency client’s marketing. Keith is different.

A content writer/strategist’s ability lets them see things others don’t. Keith learned early in life that provocative content and imaging were required to change attitudes and beliefs.

This skill came in handy with Keith’s more than 200 clients over the years, most of them software vendors, who found the requirement of translating developer language to end user language pretty challenging.

And today we have a new challenge, only it’s not inventor vs. end user but messaging vs. media. It’s OK to add digital media complexity for message distribution, but not for messaging requirements. 

If you’re not already one of our blog subscribers, please sign up below. We promise to never share or sell your email address.

Get a FREE creative assessment of your site vs. competitors. Study download.

Search Like a Hawk

IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. For CEOs, CMOs in need of an Ad Agency, or a MarTech firm. Do this first… Accept the fact that traditional ad agencies often lack the consulting expertise to develop positioning and differentiation strategies while...

Like Phoenix Marketing Must Die to Live Again

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. Joe Pulizzi says “Kill Marketing”. Not a bad idea! Traditional marketing efforts today consume revenue. What if there were...

read more

To Accelerate Sales, Differentiate or Die

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS.   You either stand out, or you fade into the background All it takes is a competing product that’s much more highly visible...

read more

Try positioning in a new light.

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT COUNTS. The challenge? Repositioning "in the customer's eyes" Powerful, effective marketing is more dependent on messaging than...

read more

Stories That Move The Movement

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! December 11, 2017 Stories That Move The Movement Created by my good friend and brilliant writer Gordon Hochhalter, March 21, 2017. For more of Gordon’s heavy thinking...

read more

Activation…a new way to accelerate lead generation!

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 9, 2017 Introducing Activation…the latest strategy in accelerating lead generation. Traditionally messaging/content/ads (regardless of the media) have been...

read more

How to avoid getting lost in the crowd!

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 6, 2017 Ever feel like your marketing message is not standing out from the crowd? The obvious answer is differentiation. But this comes in several forms...

read more

Marketing success is a simple two step process

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 26, 2017 Success in marketing is a relatively simple two step process... The first step in planning is the big step. So pick a good Strategist! Introducing the...

read more

How creativity overcomes the bull****factor.

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 23, 2017 Creativity is what makes the world go ’round. But you need to understand how it works before employing it for content. It’s in your hands whether your...

read more

To pan for marketing gold, deploy a 90 Day Blitz…

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 16, 2017 Suffering from the twin problems of low market awareness and  inadequate lead flow? To pan for marketing gold, deploy a 90 Day Blitz… Why a blitz? The...

read more

Nobody buys technology from a stranger!

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 12, 2017 Keep this thought in mind… Nobody buys technology from a stranger! For your marketing efforts to be successful your products, services and company must...

read more

It’s time Social Media marketing was put in its place!

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 3, 2017 What counts is the message, not the media. It’s time Social Media marketing was put in its place! It’s true. Social Media is valuable, but simply as a...

read more

Intrigue plus information are required for site entry!

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 26, 2017 Intrigue plus information are required for site entry! In 7 words or less why should I enter your site? Remake from a Creative Strategist Strong,...

read more

What’s keeping you from grabbing a bigger market share?

Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 19, 2017 What’s keeping you from grabbing a bigger market share? One bright idea probably! For giants we’ve pushed their sales into the billions. For small to...

read more

For ongoing tips to improve your messaging and strengthen your brand sign up for my blog.

Contact me in Chicago: Phone: 773.205.7992 Leave Message: Email keithbates@kbates.com: For in-depth bio LinkedIn.com