Keith Bates Blog
NEED TO STAND OUT IN YOUR MARKET?
Maybe your website is sending the wrong message!
October 16, 2017
Suffering from the twin problems of low market awareness and inadequate lead flow?
To pan for marketing gold, deploy a 90 Day Blitz…
Why a blitz?
The 90-Day Blitz offers a solution to such problems as lack of brand awareness, inadequate lead flow, poor market visibility, and the challenge of meeting quarterly numbers. Plus there’s a need to unify sales and marketing into speaking with one voice, as well as an ability to eliminate the inefficiency of the random task–or fragmented media approach–to media planning.
What exactly is a 90 Day Blitz?
What is a 90-Day Blitz? It’s a multimedia, lead-generation activity based on response compression techniques. It is a fully integrated 3 month program that integrates Content, Digital and Traditional vehicles to create a sense of event. The 90-Day Blitz produces a substantial flow of leads in a very short time with minimal commitment of financial resources.
Typically it uses 3 to 5 media vehicles to present your message to your prospect list over a week to ten-day period at the beginning of each of three months.The source — and rationale
The source — and rationale
Why response compression? To quote Ernan Roman, author of the seminal Integrated Direct Marketing, “We have found that the traditional sequencing of media does not create the maximum synergy from the media being employed.
Specifically, the impressions are conveyed over too long a time period, diluting the impact to a significant degree … we create a sequence of ongoing contacts, using a variety of media.
These are deployed with short, carefully orchestrated intervals between contacts so that we gain a disproportionate share of the prospect’s attention.
A sense of event is generated — a feeling that something important is going on. It would be far more difficult, if not impossible to achieve this effect through isolated media. We call this tighter time-frame approach ‘response compression.’ By deploying media in an abbreviated time frame and across multiple platforms, we create an intensified synergy between media that generates much higher response rates.”
For a free copy of “Creativity—the critical gap between Messaging & Media” simply visit www.kbates.com home page for the link.
Search Like a Hawk
IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. For CEOs, CMOs in need of an Ad Agency, or a MarTech firm. Do this first… Accept the fact that traditional ad agencies often lack the consulting expertise to develop positioning and differentiation strategies while...
There’s inherent drama in every product! Your job is to dig for it, and embrace it!
IT’S THE MESSAGE, NOT THE MEDIA, THAT PERSUADES. There’s inherent drama in every product! Your job is to dig for it, and embrace it! Creative Strategists are embracing a new dimension. More than imaging they’re about inspiring action! You must activate people… or...
read moreLike Phoenix Marketing Must Die to Live Again
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. Joe Pulizzi says “Kill Marketing”. Not a bad idea! Traditional marketing efforts today consume revenue. What if there were...
read moreTo generate leads build a Trojan Horse assuming your conscience doesn’t bother you
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. To generate leads you first have to get in the door. If you’re a history buff you probably know all about the Trojan Horse....
read moreTo Accelerate Sales, Differentiate or Die
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT SELLS. You either stand out, or you fade into the background All it takes is a competing product that’s much more highly visible...
read moreTry positioning in a new light.
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT COUNTS. The challenge? Repositioning "in the customer's eyes" Powerful, effective marketing is more dependent on messaging than...
read moreSuccessful Marketing depends more on the Message than the Media.
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! IT’S THE MESSAGE, NOT THE MEDIA, THAT COUNTS. JANUARY 22, 2018 Do your products live up to your marketing promises? Or are you perceived as a wolf in sheep’s...
read moreStories That Move The Movement
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! December 11, 2017 Stories That Move The Movement Created by my good friend and brilliant writer Gordon Hochhalter, March 21, 2017. For more of Gordon’s heavy thinking...
read moreRwanda, where I was attacked years ago, is now a world of cheap, fast, technology
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! December 4, 2017 Rwanda, where I was attacked years ago, is now a world of cheap, fast, technology I went to see Dian Fossey, savior of the mountain gorillas, but she...
read moreNeed a hand out? How about the secret of powerful SEO-Content copywriting?
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 20, 2017 Need a hand out? How about the secret of powerful SEO-Content copywriting? I made a living writing copy for many years before “search” was invented....
read moreActivation…a new way to accelerate lead generation!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 9, 2017 Introducing Activation…the latest strategy in accelerating lead generation. Traditionally messaging/content/ads (regardless of the media) have been...
read moreHow to avoid getting lost in the crowd!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 6, 2017 Ever feel like your marketing message is not standing out from the crowd? The obvious answer is differentiation. But this comes in several forms...
read moreJoe Pulizzi wants to Kill Marketing. Maybe that’s not a bad idea!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! November 2, 2017 How about changing marketing costs to a revenue stream? Joe Pulizzi wants to Kill Marketing. Maybe that’s not a bad idea! Traditional marketing efforts...
read moreIntroducing two approaches to achieving “fame” for your products…
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 30, 2017 Wouldn’t you like marketing to make your product famous? Introducing two approaches for achieving product “fame”. Creativity stands out in the crowd...
read moreMarketing success is a simple two step process
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 26, 2017 Success in marketing is a relatively simple two step process... The first step in planning is the big step. So pick a good Strategist! Introducing the...
read moreHow creativity overcomes the bull****factor.
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 23, 2017 Creativity is what makes the world go ’round. But you need to understand how it works before employing it for content. It’s in your hands whether your...
read moreTo build a blue ocean, First build a fire under your butt…
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 19, 2017 Want to run a business that has no competitors? Learn how with the Blue Ocean Strategy. To build a blue ocean, First build a fire under your butt…...
read moreNobody buys technology from a stranger!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 12, 2017 Keep this thought in mind… Nobody buys technology from a stranger! For your marketing efforts to be successful your products, services and company must...
read moreHow do polar bears eat penguins? Probably not the way you think!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 5, 2017 How do polar bears eat penguins? Probably not the way you think! Build a boring blog and you’re out of business! The world of marketing is accelerating...
read moreIt’s time Social Media marketing was put in its place!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! October 3, 2017 What counts is the message, not the media. It’s time Social Media marketing was put in its place! It’s true. Social Media is valuable, but simply as a...
read moreIntrigue plus information are required for site entry!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 26, 2017 Intrigue plus information are required for site entry! In 7 words or less why should I enter your site? Remake from a Creative Strategist Strong,...
read moreBlue Ocean “Positioning” accelerates growth strategies!
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 22, 2017 Blue Ocean "Positioning" accelerates growth strategies! Introducing a smart strategy for escaping red ocean competitors! To capture customers’...
read moreWhat’s keeping you from grabbing a bigger market share?
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 19, 2017 What’s keeping you from grabbing a bigger market share? One bright idea probably! For giants we’ve pushed their sales into the billions. For small to...
read moreMy mission is to correct the damage done byMcLuhan and his followers.
Keith Bates Blog NEED TO STAND OUT IN YOUR MARKET? Maybe your website is sending the wrong message! September 8 2017 Marshall McLuhan was wrong. Dead wrong. My mission is to correct the damage done by McLuhan and his followers. In 1964 he said “The medium is the...
read moreFor ongoing tips to improve your messaging and strengthen your brand sign up for my blog.
0 Comments